Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study

G.M. Zinkhan, K. Hyokjin, Y. Pan, T. Andras

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	55-68
Journal	Journal of International Consumer Marketing
Volume	20
Issue number	3
DOIs	https://doi.org/10.1080/08961530802129243
Publication status	Published - 2008

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title = "Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study",

author = "G.M. Zinkhan and K. Hyokjin and Y. Pan and T. Andras",

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T1 - Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study

AU - Zinkhan, G.M.

AU - Hyokjin, K.

AU - Pan, Y.

AU - Andras, T.

PY - 2008

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JO - Journal of International Consumer Marketing

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