Consumer Ethnocentrism's Effect on Ongoing Cross-border Service Relationships

H. van Herk, E.J. Nijssen

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationRejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference
Place of PublicationMilan, Italy
PublisherEuropean Marketing Academy (EMAC)
Publication statusPublished - 2005
Event34th EMAC Conference - Milan, Italy
Duration: 1 Jan 20051 Jan 2005


Conference34th EMAC Conference

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