| Original language | English |
|---|---|
| Title of host publication | Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference |
| Place of Publication | Milan, Italy |
| Publisher | European Marketing Academy (EMAC) |
| Publication status | Published - 2005 |
| Event | 34th EMAC Conference - Milan, Italy Duration: 1 Jan 2005 → 1 Jan 2005 |
Conference
| Conference | 34th EMAC Conference |
|---|---|
| Period | 1/01/05 → 1/01/05 |
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