Original language | English |
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Title of host publication | Empirical Generalizations about Marketing Impact |
Editors | D.M. Hanssens |
Place of Publication | Cambridge, MA |
Publisher | Marketing Science Institute |
Pages | 95-96 |
Number of pages | 2 |
ISBN (Print) | 9780982387733 |
Publication status | Published - 2015 |
Publication series
Name | Relevant Knowledge Series |
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