Consumer Innovation Adoption

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationEmpirical Generalizations about Marketing Impact
EditorsD.M. Hanssens
Place of PublicationCambridge, MA
PublisherMarketing Science Institute
Pages95-96
Number of pages2
ISBN (Print)9780982387733
Publication statusPublished - 2015

Publication series

NameRelevant Knowledge Series

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