Consumer Innovation Adoption

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationEmpirical Generalizations about Marketing Impact
EditorsD.M. Hanssens
Place of PublicationCambridge, MA
PublisherMarketing Science Institute
Pages95-96
Number of pages2
ISBN (Print)9780982387733
Publication statusPublished - 2015

Publication series

NameRelevant Knowledge Series

Cite this

Frambach, R. T. (2015). Consumer Innovation Adoption. In D. M. Hanssens (Ed.), Empirical Generalizations about Marketing Impact (pp. 95-96). (Relevant Knowledge Series). Cambridge, MA: Marketing Science Institute.
Frambach, R.T. / Consumer Innovation Adoption. Empirical Generalizations about Marketing Impact. editor / D.M. Hanssens. Cambridge, MA : Marketing Science Institute, 2015. pp. 95-96 (Relevant Knowledge Series).
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author = "R.T. Frambach",
year = "2015",
language = "English",
isbn = "9780982387733",
series = "Relevant Knowledge Series",
publisher = "Marketing Science Institute",
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booktitle = "Empirical Generalizations about Marketing Impact",

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Frambach, RT 2015, Consumer Innovation Adoption. in DM Hanssens (ed.), Empirical Generalizations about Marketing Impact. Relevant Knowledge Series, Marketing Science Institute, Cambridge, MA, pp. 95-96.

Consumer Innovation Adoption. / Frambach, R.T.

Empirical Generalizations about Marketing Impact. ed. / D.M. Hanssens. Cambridge, MA : Marketing Science Institute, 2015. p. 95-96 (Relevant Knowledge Series).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

TY - CHAP

T1 - Consumer Innovation Adoption

AU - Frambach, R.T.

PY - 2015

Y1 - 2015

M3 - Chapter

SN - 9780982387733

T3 - Relevant Knowledge Series

SP - 95

EP - 96

BT - Empirical Generalizations about Marketing Impact

A2 - Hanssens, D.M.

PB - Marketing Science Institute

CY - Cambridge, MA

ER -

Frambach RT. Consumer Innovation Adoption. In Hanssens DM, editor, Empirical Generalizations about Marketing Impact. Cambridge, MA: Marketing Science Institute. 2015. p. 95-96. (Relevant Knowledge Series).