Consumer Innovation Adoption

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Empirical Generalizations about Marketing Impact
Editors	D.M. Hanssens
Place of Publication	Cambridge, MA
Publisher	Marketing Science Institute
Pages	95-96
Number of pages	2
ISBN (Print)	9780982387733
Publication status	Published - 2015

Name	Relevant Knowledge Series

Handle.net

@inbook{af76758b2ff14b36894c36ceea6268bc,

title = "Consumer Innovation Adoption",

author = "R.T. Frambach",

year = "2015",

language = "English",

isbn = "9780982387733",

series = "Relevant Knowledge Series",

publisher = "Marketing Science Institute",

pages = "95--96",

editor = "D.M. Hanssens",

booktitle = "Empirical Generalizations about Marketing Impact",

}