Consumer intentions to redeem mobile coupons

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Conference Proceedings 36th EMAC Conference
Place of Publication	Reykjavik, Iceland
Publisher	EMAC
Publication status	Published - 2007
Event	36th European Marketing Academy Conference - Reykjavik, Iceland Duration: 1 Jan 2007 → 1 Jan 2007

Conference	36th European Marketing Academy Conference
Period	1/01/07 → 1/01/07

Persistent URL (handle)

@inproceedings{53b05ec8b4b343068fd38beec9e35c5b,

title = "Consumer intentions to redeem mobile coupons",

author = "M.H.P. Kleijnen and A. Dickinger",

year = "2007",

language = "English",

booktitle = "Conference Proceedings 36th EMAC Conference",

publisher = "EMAC",

note = "36th European Marketing Academy Conference ; Conference date: 01-01-2007 Through 01-01-2007",

}