Consumer-, manufacturer- and ad-related antecedents of ad skepticism

P. Kerkhof, B.M. Fennis, Y. van de Meijden

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationInternational research in advertising
EditorsP. Neijens, C. Hess, B. van den Putte, E. Smit
Place of PublicationAmsterdam
PublisherHet Spinhuis
Pages37-50
Number of pages14
ISBN (Print)9055892289, 9789055892280
Publication statusPublished - 2004

Cite this

Kerkhof, P., Fennis, B. M., & van de Meijden, Y. (2004). Consumer-, manufacturer- and ad-related antecedents of ad skepticism. In P. Neijens, C. Hess, B. van den Putte, & E. Smit (Eds.), International research in advertising (pp. 37-50). Amsterdam: Het Spinhuis.
Kerkhof, P. ; Fennis, B.M. ; van de Meijden, Y. / Consumer-, manufacturer- and ad-related antecedents of ad skepticism. International research in advertising. editor / P. Neijens ; C. Hess ; B. van den Putte ; E. Smit. Amsterdam : Het Spinhuis, 2004. pp. 37-50
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Kerkhof, P, Fennis, BM & van de Meijden, Y 2004, Consumer-, manufacturer- and ad-related antecedents of ad skepticism. in P Neijens, C Hess, B van den Putte & E Smit (eds), International research in advertising. Het Spinhuis, Amsterdam, pp. 37-50.

Consumer-, manufacturer- and ad-related antecedents of ad skepticism. / Kerkhof, P.; Fennis, B.M.; van de Meijden, Y.

International research in advertising. ed. / P. Neijens; C. Hess; B. van den Putte; E. Smit. Amsterdam : Het Spinhuis, 2004. p. 37-50.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

TY - CHAP

T1 - Consumer-, manufacturer- and ad-related antecedents of ad skepticism

AU - Kerkhof, P.

AU - Fennis, B.M.

AU - van de Meijden, Y.

PY - 2004

Y1 - 2004

M3 - Chapter

SN - 9055892289

SN - 9789055892280

SP - 37

EP - 50

BT - International research in advertising

A2 - Neijens, P.

A2 - Hess, C.

A2 - van den Putte, B.

A2 - Smit, E.

PB - Het Spinhuis

CY - Amsterdam

ER -

Kerkhof P, Fennis BM, van de Meijden Y. Consumer-, manufacturer- and ad-related antecedents of ad skepticism. In Neijens P, Hess C, van den Putte B, Smit E, editors, International research in advertising. Amsterdam: Het Spinhuis. 2004. p. 37-50