Consumer-, manufacturer- and ad-related antecedents of ad skepticism

P. Kerkhof, B.M. Fennis, Y. van de Meijden

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	International research in advertising
Editors	P. Neijens, C. Hess, B. van den Putte, E. Smit
Place of Publication	Amsterdam
Publisher	Het Spinhuis
Pages	37-50
Number of pages	14
ISBN (Print)	9055892289, 9789055892280
Publication status	Published - 2004

Persistent URL (handle)

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title = "Consumer-, manufacturer- and ad-related antecedents of ad skepticism",

author = "P. Kerkhof and B.M. Fennis and {van de Meijden}, Y.",

year = "2004",

language = "English",

isbn = "9055892289",

pages = "37--50",

editor = "P. Neijens and C. Hess and {van den Putte}, B. and E. Smit",

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TY - CHAP

T1 - Consumer-, manufacturer- and ad-related antecedents of ad skepticism

AU - Kerkhof, P.

AU - Fennis, B.M.

AU - van de Meijden, Y.

PY - 2004

Y1 - 2004

M3 - Chapter

SN - 9055892289

SN - 9789055892280

SP - 37

EP - 50

BT - International research in advertising

A2 - Neijens, P.

A2 - Hess, C.

A2 - van den Putte, B.

A2 - Smit, E.

PB - Het Spinhuis

CY - Amsterdam

ER -