Consumer-, manufacturer- and ad-related antecedents of ad skepticism

P. Kerkhof, B.M. Fennis, Y. van de Meijden

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationInternational research in advertising
EditorsP. Neijens, C. Hess, B. van den Putte, E. Smit
Place of PublicationAmsterdam
PublisherHet Spinhuis
Number of pages14
ISBN (Print)9055892289, 9789055892280
Publication statusPublished - 2004

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