Consumer perceptions of corporate sustainability intentions: Should non-environmental motives be acknowledged?

A.M. van Prooijen, J. Bartels

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publication2017 Winter American Marketing Association (AMA) Conference
Publication statusPublished - 2017

Cite this

van Prooijen, A. M., & Bartels, J. (2017). Consumer perceptions of corporate sustainability intentions: Should non-environmental motives be acknowledged? In 2017 Winter American Marketing Association (AMA) Conference