Consumer Resistance to Innovations

M.H.P. Kleijnen, N. Lee, M. Wetzels

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationConference Proceedings 15th EMAC Conference
Place of PublicationHelsinki, Finland
PublisherEMAC
Publication statusPublished - 2006
Event15th EMAC Conference - Helsinki, Finland
Duration: 1 Jan 20061 Jan 2006

Publication series

NameEMAC Conference
Number15

Conference

Conference15th EMAC Conference
Period1/01/061/01/06

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