| Original language | English |
|---|---|
| Title of host publication | Proceedings of the European Marketing Academy, 48th, (8612) |
| Publication status | Published - 2019 |
Consumer Satisfaction with Resisting vs. Indulging Temptation
Michail Kokkoris, Erik Hoelzl, Carlos Alós-Ferrer
Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review