Consumers’ online brand endorsements

S.F. Bernritter, P.W.J. Verlegh, E.G. Smit

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationAdvertising in new formats and media: Current research and implications for marketers
EditorsP. de Pelsmacker
Place of PublicationBingley, UK
PublisherEmerald Group Publishing
Publication statusPublished - 2016

Cite this

Bernritter, S. F., Verlegh, P. W. J., & Smit, E. G. (2016). Consumers’ online brand endorsements. In P. de Pelsmacker (Ed.), Advertising in new formats and media: Current research and implications for marketers Bingley, UK: Emerald Group Publishing.
Bernritter, S.F. ; Verlegh, P.W.J. ; Smit, E.G. / Consumers’ online brand endorsements. Advertising in new formats and media: Current research and implications for marketers. editor / P. de Pelsmacker. Bingley, UK : Emerald Group Publishing, 2016.
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Bernritter, SF, Verlegh, PWJ & Smit, EG 2016, Consumers’ online brand endorsements. in P de Pelsmacker (ed.), Advertising in new formats and media: Current research and implications for marketers. Emerald Group Publishing, Bingley, UK.

Consumers’ online brand endorsements. / Bernritter, S.F.; Verlegh, P.W.J.; Smit, E.G.

Advertising in new formats and media: Current research and implications for marketers. ed. / P. de Pelsmacker. Bingley, UK : Emerald Group Publishing, 2016.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

TY - CHAP

T1 - Consumers’ online brand endorsements

AU - Bernritter, S.F.

AU - Verlegh, P.W.J.

AU - Smit, E.G.

PY - 2016

Y1 - 2016

M3 - Chapter

BT - Advertising in new formats and media: Current research and implications for marketers

A2 - de Pelsmacker, P.

PB - Emerald Group Publishing

CY - Bingley, UK

ER -

Bernritter SF, Verlegh PWJ, Smit EG. Consumers’ online brand endorsements. In de Pelsmacker P, editor, Advertising in new formats and media: Current research and implications for marketers. Bingley, UK: Emerald Group Publishing. 2016