Consumers’ online brand endorsements

S.F. Bernritter, P.W.J. Verlegh, E.G. Smit

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationAdvertising in new formats and media: Current research and implications for marketers
EditorsP. de Pelsmacker
Place of PublicationBingley, UK
PublisherEmerald Group Publishing
Publication statusPublished - 2016

Cite this