Consumers' response to sequential out-of-stock contacts of a brand assortment

P. Farris, P.H. Franses, A.R. Thurik, W. Verbeke

Research output: Book / ReportBookProfessional

Original languageEnglish
Place of PublicationRotterdam
PublisherErasmus University
Number of pages14
Publication statusPublished - 1997

Publication series

NameRIBES (Rotterdam Institute for Business Economic Studies)
No.R 9718/M

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