Contract Specificity and its Performance Implications

E.A. Mooi, M. Ghosh

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)105-129
JournalJournal of Marketing
Volume74
Issue number2
DOIs
Publication statusPublished - 2010

Cite this

Mooi, E.A. ; Ghosh, M. / Contract Specificity and its Performance Implications. In: Journal of Marketing. 2010 ; Vol. 74, No. 2. pp. 105-129.
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Contract Specificity and its Performance Implications. / Mooi, E.A.; Ghosh, M.

In: Journal of Marketing, Vol. 74, No. 2, 2010, p. 105-129.

Research output: Contribution to JournalArticleAcademicpeer-review

TY - JOUR

T1 - Contract Specificity and its Performance Implications

AU - Mooi, E.A.

AU - Ghosh, M.

PY - 2010

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DO - 10.1509/jmkg.74.2.105

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JO - Journal of Marketing

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