Country-of-origin effects in consumer processing of advertising claims

PWJ Verlegh, JBEM Steenkamp, MTG Meulenberg

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	127-139
Journal	International Journal of Research in Marketing
Volume	22
Issue number	2
DOIs	https://doi.org/10.1016/j.ijresmar.2004.05.003
Publication status	Published - Jun 2005

Keywords

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title = "Country-of-origin effects in consumer processing of advertising claims",

keywords = "country of origin, source credibility, attitude change, international marketing",

author = "PWJ Verlegh and JBEM Steenkamp and MTG Meulenberg",

year = "2005",

month = jun,

doi = "10.1016/j.ijresmar.2004.05.003",

language = "English",

volume = "22",

pages = "127--139",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "2",

}

TY - JOUR

T1 - Country-of-origin effects in consumer processing of advertising claims

AU - Verlegh, PWJ

AU - Steenkamp, JBEM

AU - Meulenberg, MTG

PY - 2005/6

Y1 - 2005/6

KW - country of origin

KW - source credibility

KW - attitude change

KW - international marketing

U2 - 10.1016/j.ijresmar.2004.05.003

DO - 10.1016/j.ijresmar.2004.05.003

M3 - Article

SN - 0167-8116

VL - 22

SP - 127

EP - 139

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 2

ER -