Coupons Going Wireless: a Study on Consumers' Intentions to Redeem Mobile Coupons

A. Dickinger, M.H.P. Kleijnen

Research output: Contribution to JournalArticleAcademicpeer-review

Fingerprint

Dive into the research topics of 'Coupons Going Wireless: a Study on Consumers' Intentions to Redeem Mobile Coupons'. Together they form a unique fingerprint.

Business & Economics