"Coworking is not a place, it's a peolple": uma abordagem comunicacional à produção de saberes no Brasil e na França

The research studies the process of knowledge production at coworking through labor interactions based on discourses from La Plage Digitale (Strasbourg/France) and Nós Coworking (Porto Alegre/Brazil). The main objective is investigate how the interactional dynamics manifested by the interweaving of discourses in adherence and in desadherence with the labor activity sustains the process of knowledge production in coworking. It refers to a multiple case study (YIN, 2005), whose corpora encompasses speeches about work. In this case, the data collection techniques developed for the study bring together ergologycal (DURRIVE, 2017) and ergonomic proposals (QUINIOU, 2017), which results in the perceptions of reality expressed by coworkers and coworkings. From the elucidation of the renormalizations produced in the two units of analysis, we advance to the theoretical-ergodiscursive apparatus, guided by the articulation of the theoretical framework. The notions of communication (WOLTON, 2011; COOREN, et al., 2011) and knowledge (POLANYI, 1966, 2005) are rooted in the labor conception of coworking, whose activity is experienced and constructed through the senses and knowledge due to interactions with the other (SCHWARTZ; DURRIVE, 2007, 2015). Based on the mapping of discursive genres (BAKHTIN, 2016), which guides the enunciative dynamics in different constitutive organizational levels, are revealed the ideological systems (VOLÓCHINOV, 2013, 2017) that sustain the valuation attributed by self-body at the ethical act (BAKHTIN, 2010) in activity. The theoretical-methodological choices made throughout this research and the findings from the field support the thesis that the interweaving of the discourses that build realities in coworking reveals the interactions experienced by workers, through constitutive levels of communication, which are based on different types of knowledge, related in adherence and in desadherence with the activity of work and inebriated by local and global ideological systems.