Original language | English |
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Place of Publication | Boston/Dordrecht |
Publisher | Kluwer Academic Publishers |
Number of pages | 152 |
ISBN (Electronic) | 9781475732771 |
ISBN (Print) | 0792372727, 9780792372721, 9781441948700 |
Publication status | Published - 2001 |
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
R.T. Frambach, E.J. Nijssen
Research output: Book / Report › Book › Academic