Creating Customer Value Through Strategic Marketing Planning: A Management Approach

R.T. Frambach, E.J. Nijssen

Research output: Book / ReportBookAcademic

Original languageEnglish
Place of PublicationBoston/Dordrecht
PublisherKluwer Academic Publishers
Number of pages152
ISBN (Electronic)9781475732771
ISBN (Print)0792372727, 9780792372721, 9781441948700
Publication statusPublished - 2001

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