Creativity as a Service: how creative agents facilitate a liminal experience: How creative agents foster a liminal experience

Research output: Contribution to JournalMeeting AbstractAcademic

Abstract

This study aims to elaborate organizational theory on creativity, by highlighting the value of offering a sense of ‘in-betweenness’ or, as we label it, facilitating a “liminal experience”. Creative work in today’s society increasingly takes place in rapidly changing and ill-defined conditions. Nevertheless, organizational theories on creativity assume creative work to have a rather stable outcome and thus demand closure, such as the production of a music record, theatre play, video game. Based on a qualitative research, we study creativity how creative agents offer creativity as a service to their clients in an open-ended context. Our study shows that creative agents keep creative processes open-ended by adapting their role and position to the needs of the clients (morphing), while at the same time offering the clients resources to generate creativity by themselves (mobilizing). Our study suggests that creative agents do not necessarily need to deliver concrete results at the end of projects, but that the value of creativity can also include offering clients a liminal experience that generates potentialities for creative change.
Original languageEnglish
JournalAcademy of Management Proceedings
Volume2017
Issue number1
Early online date30 Oct 2017
DOIs
Publication statusPublished - 2017
Event77th Annual Meeting of the Academy of Management, AOM 2017 - Atlanta, United States
Duration: 4 Aug 20178 Aug 2017

Fingerprint

Dive into the research topics of 'Creativity as a Service: how creative agents facilitate a liminal experience: How creative agents foster a liminal experience'. Together they form a unique fingerprint.

Cite this