TY - JOUR
T1 - Creativity as a Service: how creative agents facilitate a liminal experience
T2 - 77th Annual Meeting of the Academy of Management, AOM 2017
AU - Laurey, N.R.
AU - Berends, Hans
AU - huysman, marleen
PY - 2017
Y1 - 2017
N2 - This study aims to elaborate organizational theory on creativity, by highlighting the value of offering a sense of ‘in-betweenness’ or, as we label it, facilitating a “liminal experience”. Creative work in today’s society increasingly takes place in rapidly changing and ill-defined conditions. Nevertheless, organizational theories on creativity assume creative work to have a rather stable outcome and thus demand closure, such as the production of a music record, theatre play, video game. Based on a qualitative research, we study creativity how creative agents offer creativity as a service to their clients in an open-ended context. Our study shows that creative agents keep creative processes open-ended by adapting their role and position to the needs of the clients (morphing), while at the same time offering the clients resources to generate creativity by themselves (mobilizing). Our study suggests that creative agents do not necessarily need to deliver concrete results at the end of projects, but that the value of creativity can also include offering clients a liminal experience that generates potentialities for creative change.
AB - This study aims to elaborate organizational theory on creativity, by highlighting the value of offering a sense of ‘in-betweenness’ or, as we label it, facilitating a “liminal experience”. Creative work in today’s society increasingly takes place in rapidly changing and ill-defined conditions. Nevertheless, organizational theories on creativity assume creative work to have a rather stable outcome and thus demand closure, such as the production of a music record, theatre play, video game. Based on a qualitative research, we study creativity how creative agents offer creativity as a service to their clients in an open-ended context. Our study shows that creative agents keep creative processes open-ended by adapting their role and position to the needs of the clients (morphing), while at the same time offering the clients resources to generate creativity by themselves (mobilizing). Our study suggests that creative agents do not necessarily need to deliver concrete results at the end of projects, but that the value of creativity can also include offering clients a liminal experience that generates potentialities for creative change.
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U2 - 10.5465/ambpp.2017.261
DO - 10.5465/ambpp.2017.261
M3 - Meeting Abstract
AN - SCOPUS:85046455374
SN - 0065-0668
VL - 2017
JO - Academy of Management Proceedings
JF - Academy of Management Proceedings
IS - 1
Y2 - 4 August 2017 through 8 August 2017
ER -