Credibility in E-WOM: how review perceptions impact their persuasiveness

Nathalie van Hemelen, Tim Smits, Peeter Verlegh

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)332-+
JournalTijdschrift voor Communicatiewetenschap
Volume41
Issue number4
Publication statusPublished - 2013

Keywords

  • e-WOM
  • (online) reviews
  • credibility
  • valence
  • product attitudes

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