Cultural universalism or cultural relativism: Managing culture in strategic alliances

O. Furrer, B.V. Tjemkes, K. Adolfs

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationGovernance Issues in Strategic Alliances
PublisherInformation Age Publishers
Pages173-200
Publication statusPublished - 2016

Publication series

NameSeries on Alliance Research
PublisherInformation Age Publishing

Cite this

Furrer, O., Tjemkes, B. V., & Adolfs, K. (2016). Cultural universalism or cultural relativism: Managing culture in strategic alliances. In Governance Issues in Strategic Alliances (pp. 173-200). (Series on Alliance Research). Information Age Publishers.
Furrer, O. ; Tjemkes, B.V. ; Adolfs, K. / Cultural universalism or cultural relativism : Managing culture in strategic alliances. Governance Issues in Strategic Alliances. Information Age Publishers, 2016. pp. 173-200 (Series on Alliance Research).
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author = "O. Furrer and B.V. Tjemkes and K. Adolfs",
year = "2016",
language = "English",
series = "Series on Alliance Research",
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pages = "173--200",
booktitle = "Governance Issues in Strategic Alliances",

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Furrer, O, Tjemkes, BV & Adolfs, K 2016, Cultural universalism or cultural relativism: Managing culture in strategic alliances. in Governance Issues in Strategic Alliances. Series on Alliance Research, Information Age Publishers, pp. 173-200.

Cultural universalism or cultural relativism : Managing culture in strategic alliances. / Furrer, O.; Tjemkes, B.V.; Adolfs, K.

Governance Issues in Strategic Alliances. Information Age Publishers, 2016. p. 173-200 (Series on Alliance Research).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

TY - CHAP

T1 - Cultural universalism or cultural relativism

T2 - Managing culture in strategic alliances

AU - Furrer, O.

AU - Tjemkes, B.V.

AU - Adolfs, K.

PY - 2016

Y1 - 2016

M3 - Chapter

T3 - Series on Alliance Research

SP - 173

EP - 200

BT - Governance Issues in Strategic Alliances

PB - Information Age Publishers

ER -

Furrer O, Tjemkes BV, Adolfs K. Cultural universalism or cultural relativism: Managing culture in strategic alliances. In Governance Issues in Strategic Alliances. Information Age Publishers. 2016. p. 173-200. (Series on Alliance Research).