Cultural universalism or cultural relativism: Managing culture in strategic alliances

O. Furrer, B.V. Tjemkes, K. Adolfs

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Governance Issues in Strategic Alliances
Publisher	Information Age Publishers
Pages	173-200
Publication status	Published - 2016

Name	Series on Alliance Research
Publisher	Information Age Publishing

Access to Document

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title = "Cultural universalism or cultural relativism: Managing culture in strategic alliances",

author = "O. Furrer and B.V. Tjemkes and K. Adolfs",

year = "2016",

language = "English",

series = "Series on Alliance Research",

publisher = "Information Age Publishers",

pages = "173--200",

booktitle = "Governance Issues in Strategic Alliances",

}