@inproceedings{54795573b92749ef9337992f846a44f5,
title = "Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers",
author = "R.T. Frambach and {van Herk}, H. and Agarwal, {Manoj K.}",
year = "2003",
language = "English",
editor = "D. Lehmann and M. Dekimpe",
booktitle = "MSI Conference on Global Marketing",
publisher = "Marketing Science Institute",
note = "MSI Conference on Global Marketing, Noordwijk 8-10 juni 2003 ; Conference date: 01-01-2003 Through 01-01-2003",
}