Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers

R.T. Frambach, H. van Herk, Manoj K. Agarwal

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationMSI Conference on Global Marketing
EditorsD. Lehmann, M. Dekimpe
PublisherMarketing Science Institute
Publication statusPublished - 2003
EventMSI Conference on Global Marketing, Noordwijk 8-10 juni 2003 -
Duration: 1 Jan 20031 Jan 2003

Conference

ConferenceMSI Conference on Global Marketing, Noordwijk 8-10 juni 2003
Period1/01/031/01/03

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