Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers

R.T. Frambach, H. van Herk, Manoj K. Agarwal

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationMSI Conference on Global Marketing
EditorsD. Lehmann, M. Dekimpe
PublisherMarketing Science Institute
Publication statusPublished - 2003
EventMSI Conference on Global Marketing, Noordwijk 8-10 juni 2003 -
Duration: 1 Jan 20031 Jan 2003

Conference

ConferenceMSI Conference on Global Marketing, Noordwijk 8-10 juni 2003
Period1/01/031/01/03

Cite this

Frambach, R. T., van Herk, H., & Agarwal, M. K. (2003). Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers. In D. Lehmann, & M. Dekimpe (Eds.), MSI Conference on Global Marketing Marketing Science Institute.
Frambach, R.T. ; van Herk, H. ; Agarwal, Manoj K. / Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers. MSI Conference on Global Marketing. editor / D. Lehmann ; M. Dekimpe. Marketing Science Institute, 2003.
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title = "Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers",
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Frambach, RT, van Herk, H & Agarwal, MK 2003, Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers. in D Lehmann & M Dekimpe (eds), MSI Conference on Global Marketing. Marketing Science Institute, MSI Conference on Global Marketing, Noordwijk 8-10 juni 2003, 1/01/03.

Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers. / Frambach, R.T.; van Herk, H.; Agarwal, Manoj K.

MSI Conference on Global Marketing. ed. / D. Lehmann; M. Dekimpe. Marketing Science Institute, 2003.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

TY - GEN

T1 - Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers

AU - Frambach, R.T.

AU - van Herk, H.

AU - Agarwal, Manoj K.

PY - 2003

Y1 - 2003

M3 - Conference contribution

BT - MSI Conference on Global Marketing

A2 - Lehmann, D.

A2 - Dekimpe, M.

PB - Marketing Science Institute

ER -

Frambach RT, van Herk H, Agarwal MK. Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers. In Lehmann D, Dekimpe M, editors, MSI Conference on Global Marketing. Marketing Science Institute. 2003