Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	MSI Conference on Global Marketing
Editors	D. Lehmann, M. Dekimpe
Publisher	Marketing Science Institute
Publication status	Published - 2003
Event	MSI Conference on Global Marketing, Noordwijk 8-10 juni 2003 - Duration: 1 Jan 2003 → 1 Jan 2003

Conference	MSI Conference on Global Marketing, Noordwijk 8-10 juni 2003
Period	1/01/03 → 1/01/03

@inproceedings{54795573b92749ef9337992f846a44f5,

title = "Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers",

author = "R.T. Frambach and {van Herk}, H. and Agarwal, {Manoj K.}",

year = "2003",

language = "English",

editor = "D. Lehmann and M. Dekimpe",

booktitle = "MSI Conference on Global Marketing",

publisher = "Marketing Science Institute",

}

Frambach, RT , van Herk, H & Agarwal, MK 2003, Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers. in D Lehmann & M Dekimpe (eds), MSI Conference on Global Marketing. Marketing Science Institute, MSI Conference on Global Marketing, Noordwijk 8-10 juni 2003, 1/01/03.

MSI Conference on Global Marketing. ed. / D. Lehmann; M. Dekimpe. Marketing Science Institute, 2003.

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

TY - GEN

T1 - Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers

AU - Frambach, R.T.

AU - van Herk, H.

AU - Agarwal, Manoj K.

PY - 2003

Y1 - 2003

M3 - Conference contribution

BT - MSI Conference on Global Marketing

A2 - Lehmann, D.

A2 - Dekimpe, M.

PB - Marketing Science Institute

ER -