Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers

R.T. Frambach; H. van Herk; Manoj K. Agarwal

Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers

R.T. Frambach, H. van Herk, Manoj K. Agarwal

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Marketing in a Changing World. Scope, Opportunities and Challenges
Place of Publication	Braga, Portugal
Publisher	EMAC/University of Minho
Number of pages	5
ISBN (Print)	9728755007, 9789728755003
Publication status	Published - 2002
Event	European Marketing Academy (AMAC) conference - Braga, Portugal Duration: 1 Jan 2002 → 1 Jan 2002

Conference

Conference	European Marketing Academy (AMAC) conference
Period	1/01/02 → 1/01/02

Cite this

Frambach, R. T., van Herk, H., & Agarwal, M. K. (2002). Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers. In Marketing in a Changing World. Scope, Opportunities and Challenges EMAC/University of Minho.

Frambach, R.T. ; van Herk, H. ; Agarwal, Manoj K. / Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers. Marketing in a Changing World. Scope, Opportunities and Challenges. Braga, Portugal : EMAC/University of Minho, 2002.

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title = "Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers",

author = "R.T. Frambach and {van Herk}, H. and Agarwal, {Manoj K.}",

year = "2002",

language = "English",

isbn = "9728755007",

booktitle = "Marketing in a Changing World. Scope, Opportunities and Challenges",

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Frambach, RT , van Herk, H & Agarwal, MK 2002, Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers. in Marketing in a Changing World. Scope, Opportunities and Challenges. EMAC/University of Minho, Braga, Portugal, European Marketing Academy (AMAC) conference, 1/01/02.

Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers. / Frambach, R.T.; van Herk, H.; Agarwal, Manoj K.

Marketing in a Changing World. Scope, Opportunities and Challenges. Braga, Portugal : EMAC/University of Minho, 2002.

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

TY - GEN

T1 - Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers

AU - Frambach, R.T.

AU - van Herk, H.

AU - Agarwal, Manoj K.

PY - 2002

Y1 - 2002

M3 - Conference contribution

SN - 9728755007

SN - 9789728755003

BT - Marketing in a Changing World. Scope, Opportunities and Challenges

PB - EMAC/University of Minho

CY - Braga, Portugal

T2 - European Marketing Academy (AMAC) conference

Y2 - 1 January 2002 through 1 January 2002

ER -

Frambach RT , van Herk H, Agarwal MK. Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers. In Marketing in a Changing World. Scope, Opportunities and Challenges. Braga, Portugal: EMAC/University of Minho. 2002