Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers

R.T. Frambach, H. van Herk, Manoj K. Agarwal

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationMarketing in a Changing World. Scope, Opportunities and Challenges
Place of PublicationBraga, Portugal
PublisherEMAC/University of Minho
Number of pages5
ISBN (Print)9728755007, 9789728755003
Publication statusPublished - 2002
EventEuropean Marketing Academy (AMAC) conference - Braga, Portugal
Duration: 1 Jan 20021 Jan 2002


ConferenceEuropean Marketing Academy (AMAC) conference

Cite this