@inproceedings{2d3e037266fc4dbf964abcfd8eab9c1b,
title = "Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers",
author = "R.T. Frambach and {van Herk}, H. and Agarwal, {Manoj K.}",
year = "2002",
language = "English",
isbn = "9728755007",
booktitle = "Marketing in a Changing World. Scope, Opportunities and Challenges",
publisher = "EMAC/University of Minho",
note = "European Marketing Academy (AMAC) conference ; Conference date: 01-01-2002 Through 01-01-2002",
}