Customer Centred Signalling: Stop selling and start responsible influencing. New insights into online and social B2B marketing strategies

K. Fleischmann

Research output: Book / ReportBookProfessional

Original languageEnglish
Place of PublicationUtrecht
PublisherSOIC
Number of pages114
ISBN (Electronic)9789082796315
ISBN (Print)9789082796308
Publication statusPublished - Apr 2018

Keywords

  • Customer experience;engagement;business-to-business;signalling;marketing strategy

Cite this