Customer Centred Signalling: Stop selling and start responsible influencing. New insights into online and social B2B marketing strategies

Research output: Book / Report › Book › Professional

Keywords

Customer experience;engagement;business-to-business;signalling;marketing strategy

@book{29705152d845486898ac3645bacd15da,

title = "Customer Centred Signalling: Stop selling and start responsible influencing. New insights into online and social B2B marketing strategies",

keywords = "Customer experience;engagement;business-to-business;signalling;marketing strategy",

author = "K. Fleischmann",

year = "2018",

month = apr,

language = "English",

isbn = "9789082796308",

publisher = "SOIC",

}

TY - BOOK

T1 - Customer Centred Signalling

T2 - Stop selling and start responsible influencing. New insights into online and social B2B marketing strategies

AU - Fleischmann, K.

PY - 2018/4

Y1 - 2018/4

KW - Customer experience;engagement;business-to-business;signalling;marketing strategy

UR - http://www.signallingthebook.com

M3 - Book

SN - 9789082796308

BT - Customer Centred Signalling

PB - SOIC

CY - Utrecht

ER -