Customer equity: an integral part of financial reporting

T. Wiesel, B. Skiera, J. Villanueva

Research output: Contribution to Journal › Article › Academic › peer-review

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@article{1434d11801b140c2b966cf661d1672d8,

title = "Customer equity: an integral part of financial reporting",

author = "T. Wiesel and B. Skiera and J. Villanueva",

year = "2008",

doi = "10.1509/jmkg.72.2.1",

language = "English",

volume = "72",

pages = "1--14",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

}