Customers or sellers? The role of persuasion knowledge in customer referral

PWJ Verlegh, C Verkerk, MA Tuk, A. Smidts

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationADVANCES IN CONSUMER RESEARCH, VOLUME XXXI
Pages304-305
Volume31
Publication statusPublished - 2004

Publication series

NameADVANCES IN CONSUMER RESEARCH

Cite this

Verlegh, PWJ., Verkerk, C., Tuk, MA., & Smidts, A. (2004). Customers or sellers? The role of persuasion knowledge in customer referral. In ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI (Vol. 31, pp. 304-305). (ADVANCES IN CONSUMER RESEARCH).
Verlegh, PWJ ; Verkerk, C ; Tuk, MA ; Smidts, A. / Customers or sellers? The role of persuasion knowledge in customer referral. ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI. Vol. 31 2004. pp. 304-305 (ADVANCES IN CONSUMER RESEARCH).
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author = "PWJ Verlegh and C Verkerk and MA Tuk and A. Smidts",
year = "2004",
language = "English",
isbn = "0-915552-53-1",
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Verlegh, PWJ, Verkerk, C, Tuk, MA & Smidts, A 2004, Customers or sellers? The role of persuasion knowledge in customer referral. in ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI. vol. 31, ADVANCES IN CONSUMER RESEARCH, pp. 304-305.

Customers or sellers? The role of persuasion knowledge in customer referral. / Verlegh, PWJ; Verkerk, C; Tuk, MA; Smidts, A.

ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI. Vol. 31 2004. p. 304-305 (ADVANCES IN CONSUMER RESEARCH).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

TY - CHAP

T1 - Customers or sellers? The role of persuasion knowledge in customer referral

AU - Verlegh, PWJ

AU - Verkerk, C

AU - Tuk, MA

AU - Smidts, A.

PY - 2004

Y1 - 2004

M3 - Chapter

SN - 0-915552-53-1

VL - 31

T3 - ADVANCES IN CONSUMER RESEARCH

SP - 304

EP - 305

BT - ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI

ER -

Verlegh PWJ, Verkerk C, Tuk MA, Smidts A. Customers or sellers? The role of persuasion knowledge in customer referral. In ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI. Vol. 31. 2004. p. 304-305. (ADVANCES IN CONSUMER RESEARCH).