Customers or sellers? The role of persuasion knowledge in customer referral

PWJ Verlegh, C Verkerk, MA Tuk, A. Smidts

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI
Pages	304-305
Volume	31
Publication status	Published - 2004

Name	ADVANCES IN CONSUMER RESEARCH

Persistent URL (handle)

@inbook{35c43c2962c24e0893f4c9b9263bff20,

title = "Customers or sellers? The role of persuasion knowledge in customer referral",

author = "PWJ Verlegh and C Verkerk and MA Tuk and A. Smidts",

year = "2004",

language = "English",

isbn = "0-915552-53-1",

volume = "31",

series = "ADVANCES IN CONSUMER RESEARCH",

pages = "304--305",

booktitle = "ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI",

}