Customized Service Bundles in a Competitive Context: Integrating Consumers' Bundling, Brand and Quantity Decisions.

R.T. Frambach, M. Agarwal

Research output: Book / ReportReportAcademic

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Original languageEnglish
Place of Publicationonbekend
PublisherVU Vrije Universiteit
Publication statusPublished - 2003

Publication series

NameVU/FEWEB Research Memorandum
No.2003-15

Bibliographical note

IML

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