Customized Service Bundles in a Competitive Context: Integrating Consumers' Bundling, Brand and Quantity Decisions.

R.T. Frambach, M. Agarwal

Research output: Book / ReportReportAcademic

Original languageEnglish
Place of Publicationonbekend
PublisherVU Vrije Universiteit
Publication statusPublished - 2003

Publication series

NameVU/FEWEB Research Memorandum
No.2003-15

Bibliographical note

IML

Cite this

Frambach, R. T., & Agarwal, M. (2003). Customized Service Bundles in a Competitive Context: Integrating Consumers' Bundling, Brand and Quantity Decisions. (VU/FEWEB Research Memorandum; No. 2003-15). onbekend: VU Vrije Universiteit.
Frambach, R.T. ; Agarwal, M. / Customized Service Bundles in a Competitive Context: Integrating Consumers' Bundling, Brand and Quantity Decisions. onbekend : VU Vrije Universiteit, 2003. (VU/FEWEB Research Memorandum; 2003-15).
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title = "Customized Service Bundles in a Competitive Context: Integrating Consumers' Bundling, Brand and Quantity Decisions.",
author = "R.T. Frambach and M. Agarwal",
note = "IML",
year = "2003",
language = "English",
series = "VU/FEWEB Research Memorandum",
publisher = "VU Vrije Universiteit",
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Frambach, RT & Agarwal, M 2003, Customized Service Bundles in a Competitive Context: Integrating Consumers' Bundling, Brand and Quantity Decisions. VU/FEWEB Research Memorandum, no. 2003-15, VU Vrije Universiteit, onbekend.

Customized Service Bundles in a Competitive Context: Integrating Consumers' Bundling, Brand and Quantity Decisions. / Frambach, R.T.; Agarwal, M.

onbekend : VU Vrije Universiteit, 2003. (VU/FEWEB Research Memorandum; No. 2003-15).

Research output: Book / ReportReportAcademic

TY - BOOK

T1 - Customized Service Bundles in a Competitive Context: Integrating Consumers' Bundling, Brand and Quantity Decisions.

AU - Frambach, R.T.

AU - Agarwal, M.

N1 - IML

PY - 2003

Y1 - 2003

M3 - Report

T3 - VU/FEWEB Research Memorandum

BT - Customized Service Bundles in a Competitive Context: Integrating Consumers' Bundling, Brand and Quantity Decisions.

PB - VU Vrije Universiteit

CY - onbekend

ER -

Frambach RT, Agarwal M. Customized Service Bundles in a Competitive Context: Integrating Consumers' Bundling, Brand and Quantity Decisions. onbekend: VU Vrije Universiteit, 2003. (VU/FEWEB Research Memorandum; 2003-15).