Das Ende der Werbekampagne [The End of the Advertising Campaign]

Translated title of the contribution: The End of the Advertising Campaign

Nico Wiegand, Werner J. Reinartz, Jim Sprigg

Research output: Contribution to JournalArticleProfessional

Translated title of the contributionThe End of the Advertising Campaign
Original languageGerman
Pages (from-to)67-73
JournalHarvard Business Manager
Issue number1
Publication statusPublished - 2018

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