| Translated title of the contribution | The End of the Advertising Campaign |
|---|---|
| Original language | German |
| Pages (from-to) | 67-73 |
| Journal | Harvard Business Manager |
| Volume | 40 |
| Issue number | 1 |
| Publication status | Published - 2018 |
The End of the Advertising Campaign [Das Ende der Werbekampagne]
Nico Wiegand, Werner J. Reinartz, Jim Sprigg
Research output: Contribution to Journal › Article › Professional