Designfaktoren zur Wertmaximierung von B2B Datenaustausch in datengetriebenen Plattform Ökosystemen

Data driven platform ecosystems constitute a formalization and automation of interorganizational data exchange. As such, their usage leads to multifaceted advantages over conventional data exchange technologies (like excel-sheets and emails). Despite, studies that investigate design factors to maximize the value exchange from an ecosystem-perspective are under-represented. This study addresses the presented research gap through an empirical data collection.

In an interview study with 11 representatives from German-speaking, internationally active corporations, organizational members in middle and upper management were questioned regarding their participation in data driven exchange platforms. Thereby, this paper entails three contributions:

1. Design factors to maximize value-exchange between ecosystem participants have been established. Furthermore, a framework to list and cluster these factors has been created.

2. Based on the literature analysis and the empirical data, two theses have been constructed that describe and discuss specific design principles, which have gained most attention throughout the data collection.

3. The basic understanding of value creation in the digital space has been advanced to data driven platform ecosystems.

The first two contributions address practitioners. Corporations shall be enabled to make targeted and informed decisions about the value-maximizing design of their interorganizational data exchange. Simultaneously, through the presentation of the two theses about data exchange platforms, the debate of their role in practice shall be facilitated. The third contribution of this paper aims to advance the academic discourse as it expands the understanding of value creation in the digital space to data driven platform ecosystems and, thereby, creates a basis for subsequent research endeavors.