Determinants of Consumer innovation adoption: a meta-analysis of three decades of research in marketing

R.T. Frambach, J.W.C. Arts, T.H.A. Bijmolt

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationMarketing Science Conference
EditorsS. Stremersch
Place of PublicationRotterdam
PublisherINFORMS
Pages64-64
Number of pages1
Publication statusPublished - 2004
EventMarketing Science Conference - Rotterdam
Duration: 1 Jan 20041 Jan 2004

Conference

ConferenceMarketing Science Conference
Period1/01/041/01/04

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