Entwicklung und Validierung der Online-Privatheitskompetenzskala (OPLIS)

Translated title of the contribution: Development and Validation of the Online Privacy Literacy Scale (OPLIS)

Philipp K. Masur, Doris Teutsch, Sabine Trepte

Research output: Contribution to JournalArticleAcademicpeer-review


Online privacy literacy has been regarded as an important antecedent of online privacy behavior. However, a scale measuring literacy is missing. Hence, the aim of this study was to develop and validate a comprehensive scale to measure online privacy literacy. Relevant dimensions of the concept were identified in a prior study using a qualitative content analysis (Trepte et al., 2015). Based on these findings, an initial item pool with 113 knowledge questions was used to develop a 20-item scale, including four dimensions, that is, knowledge about (a) institutional practices, (b) technical aspects of data protection, (c) the data protection law, and (d) data protection strategies. The results from three consecutive studies suggest a bifactor structure, in which online privacy literacy is represented by the global factor. We tested the construct and criterion validity in a quota sample of German Internet users (N = 1 945): The global factor correlated positively with subjective privacy literacy and proved to be an adequate predictor of the implementation of data protection measures.

Translated title of the contributionDevelopment and Validation of the Online Privacy Literacy Scale (OPLIS)
Original languageGerman
Pages (from-to)256-268
Number of pages13
Issue number4
Publication statusPublished - Oct 2017
Externally publishedYes


  • Bifactor model
  • Knowledge
  • Online privacy
  • Privacy literacy
  • Scale construction


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