Disruption in Platform-Based Ecosystems

Hakan Ozalp, Carmelo Cennamo, Annabelle Gawer

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

We study intergenerational platform‐technology transitions as instances of potentially disruptive innovation at the ecosystem level. Examining the launch of 12 platform technologies in the U.S. videogame industry covering three console generations from 1993 until 2010, we show that incumbents introducing next‐generation platform technologies with advanced capabilities increase the challenges of developing complements for the platform technology, steepening complementors' learning curves and disrupting the very same complementors that platform owners need to thrive in the next‐generation competition. We find that, because of these struggles, platforms with advanced capabilities but high complement‐development challenges show a pattern of defection of complementors toward rival, less challenging platforms. Our study extends mainstream disruptive‐innovation theory to the context of platform‐based ecosystems by offering a systemic view that accounts for disaffection on the part of technology complementors—rather than end users—as the main reason for disruption.
Original languageEnglish
Pages (from-to)1203-1241
Number of pages39
JournalJournal of Management Studies
Volume55
Issue number7
DOIs
Publication statusPublished - 1 Nov 2018
Externally publishedYes

Keywords

  • disruption
  • ecosystem
  • innovation
  • platform
  • technological transition

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