Replication in the World-Wide Web covers a wide range of techniques. Often, the redirection of a client browser towards a given replica of a Web page is performed after the client's request has reached the Web server storing the requested page. As an alternative, we propose to perform the redirection as close to the client as possible in a fully distributed and transparent manner. Distributed redirection ensures that we find a replica wherever it is stored and that the closest possible replica is always found first. By exploiting locality, we can keep latency low. © 2005 Elsevier B.V. All rights reserved.