Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.

C.J. Beukeboom; P. Kerkhof; M. de Vries

Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.

Research output: Contribution to Conference › Paper › Other research output

Original language	English
Publication status	Published - 2015
Event	65th annual conference of the International Communication Association (ICA) - San Juan, Puerto Rico Duration: 21 May 2015 → 25 May 2015

Conference

Conference	65th annual conference of the International Communication Association (ICA)
Country	Puerto Rico
City	San Juan
Period	21/05/15 → 25/05/15

Cite this

@conference{dd18f1e88c4f477eb586979680327e3a,

title = "Does a virtual like cause actual liking?: How following a brand{\textquoteright}s Facebook updates enhances brand evaluations and purchase intention.",

author = "C.J. Beukeboom and P. Kerkhof and {de Vries}, M.",

year = "2015",

language = "English",

note = " 65th annual conference of the International Communication Association (ICA) ; Conference date: 21-05-2015 Through 25-05-2015",

}

Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention. / Beukeboom, C.J.; Kerkhof, P.; de Vries, M.

2015. Paper presented at 65th annual conference of the International Communication Association (ICA), San Juan, Puerto Rico.

Research output: Contribution to Conference › Paper › Other research output