Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.

C.J. Beukeboom, P. Kerkhof, M. de Vries

Research output: Contribution to Conference › Paper › Other research output

Original languageEnglish
Publication statusPublished - 2015
Event 65th annual conference of the International Communication Association (ICA) - San Juan, Puerto Rico
Duration: 21 May 2015 → 25 May 2015

Conference

Conference 65th annual conference of the International Communication Association (ICA)
CountryPuerto Rico
CitySan Juan
Period21/05/15 → 25/05/15

Cite this

Beukeboom, C. J., Kerkhof, P., & de Vries, M. (2015). Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.. Paper presented at 65th annual conference of the International Communication Association (ICA), San Juan, Puerto Rico.
Beukeboom, C.J. ; Kerkhof, P. ; de Vries, M. / Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention. Paper presented at 65th annual conference of the International Communication Association (ICA), San Juan, Puerto Rico.
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title = "Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.",
author = "C.J. Beukeboom and P. Kerkhof and {de Vries}, M.",
year = "2015",
language = "English",
note = "65th annual conference of the International Communication Association (ICA) ; Conference date: 21-05-2015 Through 25-05-2015",

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Beukeboom, CJ, Kerkhof, P & de Vries, M 2015, 'Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.' Paper presented at 65th annual conference of the International Communication Association (ICA), San Juan, Puerto Rico, 21/05/15 - 25/05/15, .

Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention. / Beukeboom, C.J.; Kerkhof, P.; de Vries, M.

2015. Paper presented at 65th annual conference of the International Communication Association (ICA), San Juan, Puerto Rico.

Research output: Contribution to Conference › Paper › Other research output

TY - CONF

T1 - Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.

AU - Beukeboom, C.J.

AU - Kerkhof, P.

AU - de Vries, M.

PY - 2015

Y1 - 2015

M3 - Paper

ER -

Beukeboom CJ, Kerkhof P, de Vries M. Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.. 2015. Paper presented at 65th annual conference of the International Communication Association (ICA), San Juan, Puerto Rico.