|Publication status||Published - 2015|
|Event|| 65th annual conference of the International Communication Association (ICA) - San Juan, Puerto Rico|
Duration: 21 May 2015 → 25 May 2015
|Conference||65th annual conference of the International Communication Association (ICA)|
|Period||21/05/15 → 25/05/15|
Research output: Contribution to Conference › Paper › Other research output
TY - CONF
T1 - Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.
AU - Beukeboom, C.J.
AU - Kerkhof, P.
AU - de Vries, M.
PY - 2015
Y1 - 2015
M3 - Paper