Original language | English |
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Publication status | Published - 2015 |
Event | 65th annual conference of the International Communication Association (ICA) - San Juan, Puerto Rico Duration: 21 May 2015 → 25 May 2015 |
Conference
Conference | 65th annual conference of the International Communication Association (ICA) |
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Country | Puerto Rico |
City | San Juan |
Period | 21/05/15 → 25/05/15 |
Cite this
Beukeboom, C. J., Kerkhof, P., & de Vries, M. (2015). Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.. Paper presented at 65th annual conference of the International Communication Association (ICA), San Juan, Puerto Rico.
@conference{dd18f1e88c4f477eb586979680327e3a,
title = "Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.",
author = "C.J. Beukeboom and P. Kerkhof and {de Vries}, M.",
year = "2015",
language = "English",
note = "65th annual conference of the International Communication Association (ICA) ; Conference date: 21-05-2015 Through 25-05-2015",
}
Beukeboom, CJ, Kerkhof, P & de Vries, M 2015, 'Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.' Paper presented at 65th annual conference of the International Communication Association (ICA), San Juan, Puerto Rico, 21/05/15 - 25/05/15, .
Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention. / Beukeboom, C.J.; Kerkhof, P.; de Vries, M.
2015. Paper presented at 65th annual conference of the International Communication Association (ICA), San Juan, Puerto Rico.Research output: Contribution to Conference › Paper › Other research output
TY - CONF
T1 - Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.
AU - Beukeboom, C.J.
AU - Kerkhof, P.
AU - de Vries, M.
PY - 2015
Y1 - 2015
M3 - Paper
ER -
Beukeboom CJ, Kerkhof P, de Vries M. Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.. 2015. Paper presented at 65th annual conference of the International Communication Association (ICA), San Juan, Puerto Rico.