Does a virtual like cause actual liking?: How following a brand’s Facebook updates enhances brand evaluations and purchase intention.

Research output: Contribution to ConferencePaperOther research output

Original languageEnglish
Publication statusPublished - 2015
Event 65th annual conference of the International Communication Association (ICA) - San Juan, Puerto Rico
Duration: 21 May 201525 May 2015

Conference

Conference 65th annual conference of the International Communication Association (ICA)
CountryPuerto Rico
CitySan Juan
Period21/05/1525/05/15

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