Does Size Matter? Disentangling Consumer's Bundling Preferences

R.T. Frambach, Manoj K. Agarwal, S. Stremersch

Research output: Book / ReportReportAcademic

14 Downloads (Pure)
Original languageEnglish
Place of PublicationAmsterdam
PublisherInformatiekunde, Marketing en Logistiek (IML)
Number of pages37
Publication statusPublished - 2000

Publication series

NameResearch Memoranda
No.2000-33

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