Dynamic Cluster-based Service Bundling: A value-oriented framework

I.S. Razo Zapata, J. Gordijn, P.G.M. De Leenheer, J.M. Akkermans

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review


In this paper we present a framework for dynamic service bundling, which focuses on the exchange of valuable outcomes between customers and service suppliers. The approach is based on three components: A customer, a broker and a pool of suppliers. The broker is in charge of matching the customer and supplier perspectives and performing a cluster-based bundling process. The applicability of our approach is proven by means of a case study in the educational service industry. © 2011 IEEE.
Original languageEnglish
Title of host publicationCommerce and Enterprise Computing (CEC), 2011 IEEE 13th Conference on
Editors Birgit Hofreiter, Eric Dubois, Kwei-Jay Lin
Place of PublicationLuxembourg
PublisherIEEE Computer Society
ISBN (Print)9781457715426
Publication statusPublished - 2011
EventCommerce and Enterprise Computing - Luxembourg
Duration: 5 Sept 20117 Sept 2011


ConferenceCommerce and Enterprise Computing


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