Abstract
e-Services have great potential, even in resource-poor environments such as in sub-Saharan Africa. However, contextual factors pose significant challenges for development, feasibility, deployment and sustainability of e-services. This chapter presents a case of e-service value cocreation in a rural context, with targeted end users in regions characterized by limited electricity infrastructure and poor or absent internet, strong diversity in languages spoken, high illiteracy
rates and limited purchasing power. It offers a methodology to upfront analyze business model sustainability for e-service innovation in severely resource-constrained contexts. This is illustrated by an extensive case study in which a voice-based microblogging e-service was developed and deployed with local stakeholders in rural Mali.
rates and limited purchasing power. It offers a methodology to upfront analyze business model sustainability for e-service innovation in severely resource-constrained contexts. This is illustrated by an extensive case study in which a voice-based microblogging e-service was developed and deployed with local stakeholders in rural Mali.
Original language | English |
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Title of host publication | Handbook of Research on Strategic Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industryand Value Co-Creation in the Service Industry |
Editors | Shai Rozenes, Yuval Cohen |
Place of Publication | Hershey, PA, USA |
Publisher | IGI Global |
Chapter | 18 |
Pages | 355-373 |
Number of pages | 19 |
ISBN (Electronic) | 9781522520856 |
ISBN (Print) | 9781522520849 |
DOIs | |
Publication status | Published - 2017 |