E-Service Innovation in Rural Africa Through Value Co-Creation.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Abstract

e-Services have great potential, even in resource-poor environments such as in sub-Saharan Africa. However, contextual factors pose significant challenges for development, feasibility, deployment and sustainability of e-services. This chapter presents a case of e-service value cocreation in a rural context, with targeted end users in regions characterized by limited electricity infrastructure and poor or absent internet, strong diversity in languages spoken, high illiteracy
rates and limited purchasing power. It offers a methodology to upfront analyze business model sustainability for e-service innovation in severely resource-constrained contexts. This is illustrated by an extensive case study in which a voice-based microblogging e-service was developed and deployed with local stakeholders in rural Mali.
LanguageEnglish
Title of host publication Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry. IGI Global, 2017. 355-373.
EditorsShai Rozenes, Yuval Cohen
Place of PublicationHershey, PA, USA
PublisherIGI Global
Pages355-373
Number of pages19
DOIs
StatePublished - 1 Jan 2017

Fingerprint

Service innovation
Africa
E-services
Value co-creation
Sustainability
Resources
Language
Stakeholders
End users
Sub-Saharan Africa
Microblogging
Contextual factors
Methodology
Service value
Mali
Electricity
Business model
Purchasing power
World Wide Web

Cite this

Bon, A., Gordijn, J., & Akkermans, H. (2017). E-Service Innovation in Rural Africa Through Value Co-Creation. In S. Rozenes, & Y. Cohen (Eds.), Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry. IGI Global, 2017. 355-373. (pp. 355-373). [18] Hershey, PA, USA: IGI Global. DOI: 10.4018/978-1-5225-2084-9.ch018
Bon, A. ; Gordijn, Jaap ; Akkermans, Hans. / E-Service Innovation in Rural Africa Through Value Co-Creation. Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry. IGI Global, 2017. 355-373.. editor / Shai Rozenes ; Yuval Cohen. Hershey, PA, USA : IGI Global, 2017. pp. 355-373
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Bon, A, Gordijn, J & Akkermans, H 2017, E-Service Innovation in Rural Africa Through Value Co-Creation. in S Rozenes & Y Cohen (eds), Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry. IGI Global, 2017. 355-373.., 18, IGI Global, Hershey, PA, USA, pp. 355-373. DOI: 10.4018/978-1-5225-2084-9.ch018

E-Service Innovation in Rural Africa Through Value Co-Creation. / Bon, A.; Gordijn, Jaap; Akkermans, Hans.

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry. IGI Global, 2017. 355-373.. ed. / Shai Rozenes; Yuval Cohen. Hershey, PA, USA : IGI Global, 2017. p. 355-373 18.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

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Bon A, Gordijn J, Akkermans H. E-Service Innovation in Rural Africa Through Value Co-Creation. In Rozenes S, Cohen Y, editors, Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry. IGI Global, 2017. 355-373.. Hershey, PA, USA: IGI Global. 2017. p. 355-373. 18. Available from, DOI: 10.4018/978-1-5225-2084-9.ch018