E-Service Innovation in Rural Africa Through Value Co-Creation

A. Bon, Jaap Gordijn, Hans Akkermans

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

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e-Services have great potential, even in resource-poor environments such as in sub-Saharan Africa. However, contextual factors pose significant challenges for development, feasibility, deployment and sustainability of e-services. This chapter presents a case of e-service value cocreation in a rural context, with targeted end users in regions characterized by limited electricity infrastructure and poor or absent internet, strong diversity in languages spoken, high illiteracy
rates and limited purchasing power. It offers a methodology to upfront analyze business model sustainability for e-service innovation in severely resource-constrained contexts. This is illustrated by an extensive case study in which a voice-based microblogging e-service was developed and deployed with local stakeholders in rural Mali.
Original languageEnglish
Title of host publicationHandbook of Research on Strategic Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industryand Value Co-Creation in the Service Industry
EditorsShai Rozenes, Yuval Cohen
Place of PublicationHershey, PA, USA
PublisherIGI Global
Number of pages19
ISBN (Electronic)9781522520856
ISBN (Print)9781522520849
Publication statusPublished - 2017


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