Editorial: Persuasion in Advertising: when does it work, and when does it not?

P.W.J. Verlegh, M.L. Fransen, A. Kirmani

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	3-5
Journal	International Journal of Advertising
Volume	34
Issue number	1
DOIs	https://doi.org/10.1080/02650487.2014.994732
Publication status	Published - 2015

10.1080/02650487.2014.994732

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@article{8f8ce031d94a4e74a706901d202cf696,

title = "Editorial: Persuasion in Advertising: when does it work, and when does it not?",

author = "P.W.J. Verlegh and M.L. Fransen and A. Kirmani",

note = "10.1080/02650487.2014.994732",

year = "2015",

doi = "10.1080/02650487.2014.994732",

language = "English",

volume = "34",

pages = "3--5",

journal = "International Journal of Advertising",

issn = "0265-0487",