Editorial: why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship

Carolina Castaldi*, Joern Block, Meindert J. Flikkema

*Corresponding author for this work

Research output: Contribution to JournalEditorialAcademicpeer-review

Abstract

This editorial to the special issue on “Trademarks and their role in innovation, entrepreneurship and industrial organization” proposes a novel framework to understand why and when firms file trademarks. The three perspectives at the core of the special issue offer several insights on trademark motives but have not been linked for understanding the underlying strategies and contingencies. We propose to study trademark motives in relation to the firm and the innovation life cycle stage. Inspired by the framework, we outline avenues for further research.

Original languageEnglish
Pages (from-to)1-10
Number of pages10
JournalIndustry and Innovation
Volume27
Issue number1-2
Early online date4 Nov 2019
DOIs
Publication statusPublished - 7 Feb 2020

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Keywords

  • entrepreneurship
  • industrial organisation
  • innovation
  • trademarking motives
  • Trademarks

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