| Original language | Dutch |
|---|---|
| Pages (from-to) | 11-11 |
| Number of pages | 1 |
| Journal | Marketing International |
| Volume | 38 |
| Issue number | 2 |
| Publication status | Published - 2003 |
Een globale marketingstrategie: wat maakt deze succesvol?
Research output: Contribution to Journal › Article › Professional