Effective Pricing of New Products in a Competitive Context

R.T. Frambach, P. Ingenbleek, M. Debruyne, T.M.M. Verhallen

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationRethinking European Marketing; Proceedings from the 30th EMAC Conference
EditorsE. Breivik, A.W. Falkenburg, K. Gronhaug
Place of PublicationBergen, Noorwegen
PublisherNorges Haldelshoyskole/EMAC
Number of pages1
ISBN (Print)8276741290, 9788276741292
Publication statusPublished - 2001
EventEMAC Conference - Bergen, Noorwegen
Duration: 1 Jan 20011 Jan 2001


ConferenceEMAC Conference

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