Effective Television Advertising: Linking Commercial Content to its Impact

B.M. Fennis

Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Marketing for Sustainability: Towards Transactional Policy-making
Editors	G. Bartels, W. Nelissen
Place of Publication	Amsterdam
Publisher	IOS Press
ISBN (Print)	1586032046, 9781586032043
Publication status	Published - 2002

Handle.net

@inbook{a06231d58aef4b8f9563b4a4b221c4e8,

title = "Effective Television Advertising: Linking Commercial Content to its Impact",

author = "B.M. Fennis",

year = "2002",

language = "English",

isbn = "1586032046",

editor = "G. Bartels and W. Nelissen",

booktitle = "Marketing for Sustainability: Towards Transactional Policy-making",

publisher = "IOS Press",

}