Original language | English |
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Pages | 217 |
Publication status | Published - 2014 |
Event | 43rd Conference of the European Marketing Academy - Valencia (Spain) Duration: 3 Jun 2014 → 6 Jun 2014 |
Conference
Conference | 43rd Conference of the European Marketing Academy |
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Period | 3/06/14 → 6/06/14 |
Bibliographical note
Proceedings title: Paradigm, Shifts and InteractionsPublisher: EMAC
Place of publication: Valencia (Spain)
Editors: E. Bigné