Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation

A. Zerres; A.M. Kranzbuhler

Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation

A. Zerres, A.M. Kranzbuhler

Research output: Contribution to Conference › Abstract › Other research output

Original language	English
Pages	217
Publication status	Published - 2014
Event	43rd Conference of the European Marketing Academy - Valencia (Spain) Duration: 3 Jun 2014 → 6 Jun 2014

Conference

Conference	43rd Conference of the European Marketing Academy
Period	3/06/14 → 6/06/14

Bibliographical note

Proceedings title: Paradigm, Shifts and Interactions
Publisher: EMAC
Place of publication: Valencia (Spain)
Editors: E. Bigné

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Cite this

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title = "Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation",

author = "A. Zerres and A.M. Kranzbuhler",

note = "Proceedings title: Paradigm, Shifts and Interactions Publisher: EMAC Place of publication: Valencia (Spain) Editors: E. Bign{\'e}; 43rd Conference of the European Marketing Academy ; Conference date: 03-06-2014 Through 06-06-2014",

year = "2014",

language = "English",

pages = "217",

}

TY - CONF

T1 - Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation

AU - Zerres, A.

AU - Kranzbuhler, A.M.

N1 - Proceedings title: Paradigm, Shifts and Interactions Publisher: EMAC Place of publication: Valencia (Spain) Editors: E. Bigné

PY - 2014

Y1 - 2014

M3 - Abstract

SP - 217

T2 - 43rd Conference of the European Marketing Academy

Y2 - 3 June 2014 through 6 June 2014

ER -