Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation

A. Zerres, A.M. Kranzbuhler

Research output: Contribution to ConferenceAbstractOther research output

Original languageEnglish
Pages217
Publication statusPublished - 2014
Event43rd Conference of the European Marketing Academy - Valencia (Spain)
Duration: 3 Jun 20146 Jun 2014

Conference

Conference43rd Conference of the European Marketing Academy
Period3/06/146/06/14

Bibliographical note

Proceedings title: Paradigm, Shifts and Interactions
Publisher: EMAC
Place of publication: Valencia (Spain)
Editors: E. Bigné

Cite this

Zerres, A., & Kranzbuhler, A. M. (2014). Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation. 217. Abstract from 43rd Conference of the European Marketing Academy, .
Zerres, A. ; Kranzbuhler, A.M. / Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation. Abstract from 43rd Conference of the European Marketing Academy, .
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note = "Proceedings title: Paradigm, Shifts and Interactions Publisher: EMAC Place of publication: Valencia (Spain) Editors: E. Bign{\'e}; 43rd Conference of the European Marketing Academy ; Conference date: 03-06-2014 Through 06-06-2014",
year = "2014",
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Zerres, A & Kranzbuhler, AM 2014, 'Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation' 43rd Conference of the European Marketing Academy, 3/06/14 - 6/06/14, pp. 217.

Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation. / Zerres, A.; Kranzbuhler, A.M.

2014. 217 Abstract from 43rd Conference of the European Marketing Academy, .

Research output: Contribution to ConferenceAbstractOther research output

TY - CONF

T1 - Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation

AU - Zerres, A.

AU - Kranzbuhler, A.M.

N1 - Proceedings title: Paradigm, Shifts and Interactions Publisher: EMAC Place of publication: Valencia (Spain) Editors: E. Bigné

PY - 2014

Y1 - 2014

M3 - Abstract

SP - 217

ER -

Zerres A, Kranzbuhler AM. Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation. 2014. Abstract from 43rd Conference of the European Marketing Academy, .