Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation

A. Zerres, A.M. Kranzbuhler

Research output: Contribution to ConferenceAbstractOther research output

Original languageEnglish
Pages217
Publication statusPublished - 2014
Event43rd Conference of the European Marketing Academy - Valencia (Spain)
Duration: 3 Jun 20146 Jun 2014

Conference

Conference43rd Conference of the European Marketing Academy
Period3/06/146/06/14

Bibliographical note

Proceedings title: Paradigm, Shifts and Interactions
Publisher: EMAC
Place of publication: Valencia (Spain)
Editors: E. Bigné

Cite this

Zerres, A., & Kranzbuhler, A. M. (2014). Effects of psychological distance in brand-related social media posts on consumers' evaluation and attitude formation. 217. Abstract from 43rd Conference of the European Marketing Academy, .