Original language | English |
---|---|
Title of host publication | Public relations metrics: research and evaluation |
Editors | A.A. van Ruler, A.T. Vercic, D. Vercic |
Place of Publication | New York |
Publisher | Routledge Taylor & Francis Group |
Pages | 60-87 |
Number of pages | 18 |
ISBN (Print) | 9781412949668 |
Publication status | Published - 2008 |
Empirical research in contemporary social sciences relevant to public relations: The network approach
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review