Enhancing the Comprehension and Evaluation of Radical Innovations: The Strategic Use of Product Bundles

M.J. Reinders, R.T. Frambach, J.P.L Schoorman

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationFlexible Marketing in an unpredictable World, Proceedings of the 36th EMAC Conference
Place of PublicationReykjavic, Iceland
PublisherEMAC
Pages188-188
Publication statusPublished - 2007
EventEMAC 36th Conference - Reykjavic, Iceland
Duration: 1 Jan 20071 Jan 2007

Conference

ConferenceEMAC 36th Conference
Period1/01/071/01/07

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