Enhancing the Comprehension and Evaluation of Radical Innovations: The Strategic Use of Product Bundles

M.J. Reinders, R.T. Frambach, J.P.L Schoorman

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationFlexible Marketing in an unpredictable World, Proceedings of the 36th EMAC Conference
Place of PublicationReykjavic, Iceland
PublisherEMAC
Pages188-188
Publication statusPublished - 2007
EventEMAC 36th Conference - Reykjavic, Iceland
Duration: 1 Jan 20071 Jan 2007

Conference

ConferenceEMAC 36th Conference
Period1/01/071/01/07

Cite this

Reinders, M. J., Frambach, R. T., & Schoorman, J. P. L. (2007). Enhancing the Comprehension and Evaluation of Radical Innovations: The Strategic Use of Product Bundles. In Flexible Marketing in an unpredictable World, Proceedings of the 36th EMAC Conference (pp. 188-188). Reykjavic, Iceland: EMAC.
Reinders, M.J. ; Frambach, R.T. ; Schoorman, J.P.L. / Enhancing the Comprehension and Evaluation of Radical Innovations: The Strategic Use of Product Bundles. Flexible Marketing in an unpredictable World, Proceedings of the 36th EMAC Conference. Reykjavic, Iceland : EMAC, 2007. pp. 188-188
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booktitle = "Flexible Marketing in an unpredictable World, Proceedings of the 36th EMAC Conference",
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Reinders, MJ, Frambach, RT & Schoorman, JPL 2007, Enhancing the Comprehension and Evaluation of Radical Innovations: The Strategic Use of Product Bundles. in Flexible Marketing in an unpredictable World, Proceedings of the 36th EMAC Conference. EMAC, Reykjavic, Iceland, pp. 188-188, EMAC 36th Conference, 1/01/07.

Enhancing the Comprehension and Evaluation of Radical Innovations: The Strategic Use of Product Bundles. / Reinders, M.J.; Frambach, R.T.; Schoorman, J.P.L.

Flexible Marketing in an unpredictable World, Proceedings of the 36th EMAC Conference. Reykjavic, Iceland : EMAC, 2007. p. 188-188.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

TY - GEN

T1 - Enhancing the Comprehension and Evaluation of Radical Innovations: The Strategic Use of Product Bundles

AU - Reinders, M.J.

AU - Frambach, R.T.

AU - Schoorman, J.P.L

PY - 2007

Y1 - 2007

M3 - Conference contribution

SP - 188

EP - 188

BT - Flexible Marketing in an unpredictable World, Proceedings of the 36th EMAC Conference

PB - EMAC

CY - Reykjavic, Iceland

ER -

Reinders MJ, Frambach RT, Schoorman JPL. Enhancing the Comprehension and Evaluation of Radical Innovations: The Strategic Use of Product Bundles. In Flexible Marketing in an unpredictable World, Proceedings of the 36th EMAC Conference. Reykjavic, Iceland: EMAC. 2007. p. 188-188