Enhancing the effects of SNS marketing campaigns: If you want consumers to like you, ask them about themselves

G. van Noort, M. Antheunis, P.W.J. Verlegh

Research output: Contribution to JournalArticle

Original languageEnglish
Pages (from-to)235-252
JournalInternational Journal of Advertising
Volume33
Issue number2
DOIs
Publication statusPublished - 2014

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