Enhancing the effects of SNS marketing campaigns: If you want consumers to like you, ask them about themselves

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	235-252
Journal	International Journal of Advertising
Volume	33
Issue number	2
DOIs	https://doi.org/10.2501/IJA-33-2-235-252
Publication status	Published - 2014

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title = "Enhancing the effects of SNS marketing campaigns: If you want consumers to like you, ask them about themselves",

author = "\{van Noort\}, G. and M. Antheunis and P.W.J. Verlegh",

year = "2014",

doi = "10.2501/IJA-33-2-235-252",

language = "English",

volume = "33",

pages = "235--252",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis Ltd.",

number = "2",

}

TY - JOUR

T1 - Enhancing the effects of SNS marketing campaigns: If you want consumers to like you, ask them about themselves

AU - van Noort, G.

AU - Antheunis, M.

AU - Verlegh, P.W.J.

PY - 2014

Y1 - 2014

U2 - 10.2501/IJA-33-2-235-252

DO - 10.2501/IJA-33-2-235-252

M3 - Article

SN - 0265-0487

VL - 33

SP - 235

EP - 252

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 2

ER -