Enhancing validity of scales developed in Western countries for use in emerging markets: An example using perceived risk in e-commerce scale.

P. Bertea; H. van Herk

Enhancing validity of scales developed in Western countries for use in emerging markets: An example using perceived risk in e-commerce scale.

P. Bertea
, H. van Herk

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Marketing Theory Challenges in Emerging Societies
Place of Publication	St. Petersburg, Russia
Publisher	EMAC European Marketing Academy
Publication status	Published - 2013
Event	EMAC CEE Regional Conference - St. Petersburg, Russia Duration: 25 Sept 2013 → 27 Sept 2013

Conference

Conference	EMAC CEE Regional Conference
Period	25/09/13 → 27/09/13

Persistent URL (handle)

Persistent link

Cite this

@inproceedings{9aee8ca48d5f4677b3235bc7b8e02f9d,

title = "Enhancing validity of scales developed in Western countries for use in emerging markets: An example using perceived risk in e-commerce scale.",

author = "P. Bertea and \{van Herk\}, H.",

year = "2013",

language = "English",

booktitle = "Marketing Theory Challenges in Emerging Societies",

publisher = "EMAC European Marketing Academy",

note = "EMAC CEE Regional Conference ; Conference date: 25-09-2013 Through 27-09-2013",

}

Enhancing validity of scales developed in Western countries for use in emerging markets: An example using perceived risk in e-commerce scale. / Bertea, P.; van Herk, H.
Marketing Theory Challenges in Emerging Societies. St. Petersburg, Russia: EMAC European Marketing Academy, 2013.

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Enhancing validity of scales developed in Western countries for use in emerging markets: An example using perceived risk in e-commerce scale.

AU - Bertea, P.

AU - van Herk, H.

PY - 2013

Y1 - 2013

M3 - Conference contribution

BT - Marketing Theory Challenges in Emerging Societies

PB - EMAC European Marketing Academy

CY - St. Petersburg, Russia

T2 - EMAC CEE Regional Conference

Y2 - 25 September 2013 through 27 September 2013

ER -