Enjoy! Hedonic Consumption and Compliance with Assertive Messages

A. Kronrod, A. Grinstein, L. Wathieu

Research output: Contribution to Journal › Article › Academic › peer-review

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Original language	English
Pages (from-to)	51-61
Journal	Journal of Consumer Research
Volume	39
Issue number	1
DOIs	https://doi.org/10.1086/661933
Publication status	Published - 2012

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title = "Enjoy! Hedonic Consumption and Compliance with Assertive Messages",

author = "A. Kronrod and A. Grinstein and L. Wathieu",

year = "2012",

doi = "10.1086/661933",

language = "English",

volume = "39",

pages = "51--61",

journal = "Journal of Consumer Research",

issn = "0093-5301",

publisher = "University of Chicago",

number = "1",

}