Enjoy! Hedonic Consumption and Compliance with Assertive Messages

A. Kronrod, A. Grinstein, L. Wathieu

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)51-61
JournalJournal of Consumer Research
Volume39
Issue number1
DOIs
Publication statusPublished - 2012

Cite this

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title = "Enjoy! Hedonic Consumption and Compliance with Assertive Messages",
author = "A. Kronrod and A. Grinstein and L. Wathieu",
year = "2012",
doi = "10.1086/661933",
language = "English",
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journal = "Journal of Consumer Research",
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publisher = "University of Chicago",
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Enjoy! Hedonic Consumption and Compliance with Assertive Messages. / Kronrod, A.; Grinstein, A.; Wathieu, L.

In: Journal of Consumer Research, Vol. 39, No. 1, 2012, p. 51-61.

Research output: Contribution to JournalArticleAcademicpeer-review

TY - JOUR

T1 - Enjoy! Hedonic Consumption and Compliance with Assertive Messages

AU - Kronrod, A.

AU - Grinstein, A.

AU - Wathieu, L.

PY - 2012

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DO - 10.1086/661933

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VL - 39

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JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

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