Enjoy! Hedonic Consumption and Compliance with Assertive Messages

A. Kronrod, A. Grinstein, L. Wathieu

Research output: Contribution to JournalArticleAcademicpeer-review

190 Downloads (Pure)
Original languageEnglish
Pages (from-to)51-61
JournalJournal of Consumer Research
Volume39
Issue number1
DOIs
Publication statusPublished - 2012

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