Environmental Marketing: Some Key Issues in Managing Ecological Risk and Crisis and some Learnings from a Cross-National Study in Germany and the Netherlands

C. Mennicken, I. Balderjahn, W. de Vries

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationTrack 6 Consumer behaviour, Proceedings 27th EMAC Conference
Pages369-388
Number of pages20
Publication statusPublished - 1998

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